Project details
Business & digital operations
Water Doctor Digital Transformation
Launched a Canadian water-treatment brand’s online store and connected Shopify / Amazon operations with CRM, shipping and fulfillment workflows.
- My role
- Founder / Digital Transformation Lead
- Period
- 2025 - Present
The context
Water Doctor provides customized water-softening and purification services in Canada. My work connects a traditionally offline retail business with DTC e-commerce, so that product discovery, customer communication, orders and fulfillment can be managed as part of the same operation.
What I worked on
Build the online storefront
Launched the brand’s first Shopify store, created landing pages and product content, and initiated its Amazon presence. Ongoing work covers listings, pricing and the customer journey from enquiry to order.
Connect customer and marketing workflows
Introduced CRM workflows for customer engagement and retention, coordinated Meta / Google advertising, and aligned customer service with the online sales channels.
Bring fulfillment into the digital workflow
Integrated third-party logistics and shipping automation to support fulfillment across Canada. In parallel, initiated outreach to B2B filtration partners to develop additional business channels.
What it delivers
- A live Shopify storefront and a new Amazon channel for the brand.
- Connected workflows covering product content, customer follow-up, order handling and shipping.
- An operating foundation for DTC sales and B2B partner development.
My scope spans storefront implementation and ongoing business operations.
Tools & focus areas
- Digital Transformation
- Shopify
- Amazon
- CRM
- AI Automation